st hugo - dr3
Project: tvc
Role: director
Client: pernod ricard
Format: australian tv
daniel ricciardo
the “Honey Badger” of F1, introduces the DR3 wine line with St Hugo. Set against warm cellar tones, the spot balances elegant celebrity branding with a relaxed, personal touch. Ricciardo’s reflective narration and playful on-screen warmth underscore the craftsmanship behind the Cabernet Sauvignon and Shiraz blends. It's cinematic yet accessible, stylishly branded and shot to appeal to both wine connoisseurs and motorsport fans.
st hugo - dr3 - 2
Daniel Ricciardo returns with a confident, engaging performance to launch the second edition of his DR3 wine collaboration. Ricciardo unveils not just two new vintages (2018 Cabernet Sauvignon & 2020 Shiraz), but also a striking boot-shaped glass decanter inspired by his iconic “shoey” celebration. Shot with a blend of cinematic polish and relaxed tone, the spot highlights craftsmanship, personality, and that signature DR3 charm. A blend of elegance and playful signature branding.
